
Trade day
WHAT HAPPENED?
People came from far and wide to sample over 55 unique, independent drinks and met the teams behind the brands, all set to a backdrop of Chilled Ibiza tunes and Deep House classics.
They also took the opportunity to join some truly thought provoking and interactive Q&A sessions on the future of the UK drinks industry.
September 2024 EXPERT PANEL SESSIONS
THE FUTURE OF THE UK DRINKS INDUSTRY
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Securing Investment
1230pm - 110pm
Current fundraising landscape for drink startups in 2024. Exploring the challenges and opportunities faced by both investors and brands.
Panel
Emile Ward
Nick Green
Lilac Watt
Jack Orr Ewing
Wynter Karo
Delilah Saxena
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Sustainability
120pm - 2pm
Sustainability comes in many forms and sizes. What will work for the drinks brands of today and tomorrow? Are small changes enough or should we strive for more impactful change?
Panel
Louis Bedwell
Catherine Coward
Tim Etherington-Judge
Helen Fisher
Harriet Evans
James Law
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No/Lo and Mid Strength
210pm - 250pm
Low Alcohol, Non-Alc, Mid Strength: If I ignore them will they go away? Everyone in my bar drinks alcohol - do I need to bother with low/no & mid drinks?
Panel
Laura Willoughby
Brad Crompton
Shyamal Lallah
Camille Vidal
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The Future of Socialising
3pm - 340pm
What will we consume to help us relax and enhance experiences in the future? What will alcohol brands need to do to stay relevant as consumer behaviour changes?
Panel
Blake Gladman
Anthony Wilson
Daniel Rowntree
Eoin Keenan
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Branding and Marketing
350pm - 430pm
How do you elevate your brand without breaking the bank? How do you create an emotional attachment with your marketing spend? Where do you get the most bang for your buck?
Panel
James Hickson
Alice Parmiter
Adam Williams
Emily Fox
our September 20204 Industry experts
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Jack Orr-Ewing
CEO - Duppy Share
INSEAD MBA and experienced operational and commercial leader with a demonstrated history of working in the food & beverages industry. Skilled in Operations Management, Management, Marketing Strategy, and Business Process Improvement.
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Laura willoughby mbe
Co-founder - Club Soda
Founder of the world’s largest mindful drinking movement, Club Soda, and the UK’s foremost expert in low and no alcoholic drinks. Club Soda runs the Low & No Tasting Room in Covent Garden.
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Emile Ward
Founder, Investor and Advisor
An entrepreneur with over a decade of experience in business management, buying, e-commerce strategy, commercial partnerships and digital marketing in the beverage industry.
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SHYAMAL LALLAH
Freelance Sales Leader
Senior drinks leader, instrumental in building global brands in the non-alcoholic category. Now acting as fractional sales leader for several brands in the alcoholic and non-alcoholic beverage space.
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Helen Fisher
Managing Director - Context Group
Context supports companies across all sectors to think, talk, write about, and act on their environmental and social impacts. Helen heads up the Europe office and brings 20+ years of sustainability experience, alongside writing and performing music whenever she has the time.
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Adam Williams
Founder - Really Good Culture
RGC is the home of The Breakthrough Score and Watch Humans Try It; where mission-driven brands build their businesses through retail expansion and D2C growth. His work over the past 5 years with thousands of mission-driven brands has led him to keep a unique insight into the world of modern retail; with RGC sitting neatly between brand, consumer and retailer.
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James Hickson
Head of Brand Hackers
James is the Founder of a marketing agency that works with a bunch of different challenger brands. He started his career at Innocent, in the trade marketing team, before joining BrewDog, where he worked directly with Founder James Watt across marketing & bars strategy. He then setup his own craft beer retail chain, growing it to six stores at its peak.
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Alice Parmiter
Co-founder - Pimentae
Alice started her career in Marketing at L'Oreal, then ASOS and now owns all things brand & marketing for Pimentae who have built their loyal community through immersive experiences with storytelling at the heart of everything they do.
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Blake Gladman
Strategy & Insight Director - KAM Insight
Blake has 20 years of experience delivering market-leading customer and consumer insight. From running national research projects for Kantar to heading up Content & Innovation for Lumina, before joining KAM, as Partner & Company Director in 2018. Driving forward their expertise in delivering market-leading research and insight-led content for the UK hospitality market.
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Lilac Watt
Investment Associate - Venrex
Lilac is a consumer investor at Venrex, an early-stage VC firm that backs creative founders to launch and build innovative businesses where consumer industries are impacted by technology.
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Anthony Wilson
Founder - Alkemista
With a strong scientific background and a BSc in Food Science and Technology, Anthony spent more than 16 years creating world class brands with the Diageo Innovation R&D and Futures team. Founder of Alkemista – Liquid Innovation and now at the forefront of creating award winning alcoholic and non-alcoholic liquids across the world. Proven track record in scaling innovation and implementation into multi-national organisations.
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Wynter Karo
Co-founder - Pimentae
From corporate jungle to co-founding the UK’s first tequila focused RTD brand; Wynter previously worked at IBM & Sky specialising in Commercial Propositions. Raising +£2M for Pimentae over 3.5 years, her role centres around executing Pimentae’s multi-channel growth strategy & streamlining supply chain to allow for growth beyond the UK & into the EU.
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Tim Etherington-Judge
Co-founder - Avallen Spirits and Avallen Solutions
Tim has a lifelong passion for nature and over 30 years experience in the hospitality and drinks industry.
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Camille Vidal
Founder - La Maison Wellness
Globally recognised bartender & drink expert who turned mindfulness, yoga and meditation teacher. Vidal brings her wealth of experience within the drinks industry, her passion and creativity with the idea of bringing mindfulness into the glass with her mindful cocktail recipes, inspiring you to drink well and live well like a healthy hedonist.
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Eoin Keenan
Founder & CEO - Goodrays
Goodrays is the UK's fastest growing CBD brand. Eoin is a recognised public speaker and cannabis/CBD industry leader.
After studying Drug Policy at Trinity College, Eoin spent 24 months studying the markets in California and Canada. He has spent the last decade launching Europe’s most influential cannabis and CBD businesses, helping build them from concept to market-leading brands.
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Harriet Evans
Sales Director - Penrhos Spirits
Recently shortlisted for the Emerging Talent Award at the International Wine and Spirits Competition. Harriet is part of the founding team of Penrhos Spirits who champion wonky fruit. They are also the first gin to move from glass bottles to 100% recycled aluminium. Obsessed with all things gin, farming and the environment.
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BRAD CROMPTON
Co-Founder - Session Spirit
Session Spirit is the first official sessionable spirit on the market and the only mid-strength spirit to win accolades in the full-strength category. Brad is also the editor-in-chief of The Session magazine, the quarterly publication that celebrates independent and emerging brands and personalities within the alcohol industry.
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LOUIS BEDWELL
Business Unit Lead - Future Food Movement
Louis has almost a decade of experience backing start-ups, working with some of the UK's largest companies to bring innovation to life. Now leading Future Food Movement, a £100bn food business community focussed on tackling health and climate.
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Daniel Rowntree
Founder – High and Dry
After a 2 decade career building businesses in the alcohol industry including: Elastic (on-trade marketing agency), Craft Beer Rising, BrewLDN, Brewbroker, The Old Nun’s Head (Punch Pub) and Ardent Partners (Venture Fund) – Daniel is on a new mission to educate and inspire a generation of decision makers, innovators, investors, and businesses on the future of the dry economy and what comes next from functional and CBD to full spectrum cannabis and psychedelics.
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Catherine Coward
Co-founder - The Good Crowd
Catherine is co-founder of Brand & Sustainability Agency, The Good Crowd, and a B Corp expert. She believes in the power of business to drive change for good, and supports brands to grow their positive impact on people and planet. Catherine has advised, inspired & supported 100+ food & drink SMEs on their B Corp journey.
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Nick Green
Angel Investor
Previously launched the Seed Fund at Active Partners. Former Operator at Weezy, Airly, MealPal, Deliveroo etc. First money into startups that have gone on to raise from funds including Eight Roads, Union Square Ventures, OMERS Ventures, Felix Capital, JamJar, Cherry Ventures etc.
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Emily Fox
Creative Director - JDO Brand & Design Agency
With a knack for delivering transformative ideas, Emily has led bold projects for big names like Campari’s Appleton Rum, Winsor & Newton, and Illy. She brings a fresh, impactful approach to every challenge, creating work that truly connects with consumers and sparks action.
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James Law
Founder - Evrythng
James has worked for, founded and sold beer and spirits businesses both big and small over the last 12 years.
His latest venture, Evrythng.cc is a consumer goods business (starting with alcohol but moving to chocolate, coffee and beyond) that uses the unstoppable force of capitalism so that it fights for us, not against us by redirecting 100% of profits to climate and environment projects.
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Delilah Saxena
Business Development Associate -Juice
Responsible for onboarding clients and providing them with the best, most founder friendly product possible. Prior to working at Juice, Delilah worked as a marketer for a number of different companies, ranging from a property search agency to a gaming app and music artists.
trade sponsors
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JDO is an award-winning global design agency dedicated to bringing brands to life in distinct, unforgettable ways. We transform business challenges into creative springboards, expertly merging branding, packaging, and innovation to forge dynamic brand worlds that drive positive commercial results. For over 20 years, we've continuously exemplified the transformative power of creativity as the catalyst for brand experiences that stir emotions, push boundaries, and create belief.
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A world-class, independent printer of self-adhesive labels, crafting highly decorative, premium labels for brands across the UK>
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21st century alchemy – utilising flavours, extracts, botanicals and other ingredients to create award winning liquid solutions that delight both consumers and customers