Trade day

WHAT YOU CAN EXPECT

The chance to sample over 45 unique, independent drinks and snacks and meet the teams behind them, all set to a backdrop of Chilled Ibiza tunes and Deep House classics.

The opportunity to join some truly thought provoking and interactive Q&A sessions on the future of the UK drinks industry.

You’ll even be able to immerse yourself in some gorgeous art and get a sneak peak of All Saints founder, Stuart Trevor’s new collection (and try your hand at modelling his clothes if you’d like)!

As you can tell, it won’t be your usual trade show.

EXPERT PANEL SESSIONS

THE FUTURE OF THE UK DRINKS INDUSTRY

  • Securing Investment

    1230pm - 110pm

    Current fundraising landscape for drink startups in 2024. Exploring the challenges and opportunities faced by both investors and brands.

    Panel

    Emile Ward

    Nick Green

    Lilac Watt

    Jack Orr Ewing

    Wynter Karo

    Delilah Saxena

  • Sustainability

    120pm - 2pm

    Sustainability comes in many forms and sizes. What will work for the drinks brands of today and tomorrow? Are small changes enough or should we strive for more impactful change?

    Panel

    Louis Bedwell

    Catherine Coward

    Tim Etherington-Judge

    Helen Fisher

    Harriet Evans

    James Law

  • No/Lo and Mid Strength

    210pm - 250pm

    Low Alcohol, Non-Alc, Mid Strength: If I ignore them will they go away? Everyone in my bar drinks alcohol - do I need to bother with low/no & mid drinks?

    Panel

    Laura Willoughby

    Brad Crompton

    Shyamal Lallah

    Camille Vidal

  • The Future of Socialising

    3pm - 340pm

    What will we consume to help us relax and enhance experiences in the future? What will alcohol brands need to do to stay relevant as consumer behaviour changes?

    Panel

    Blake Gladman

    Anthony Wilson

    Daniel Rowntree

    Eoin Keenan

  • Branding and Marketing

    350pm - 430pm

    How do you elevate your brand without breaking the bank? How do you create an emotional attachment with your marketing spend? Where do you get the most bang for your buck?

    Panel

    James Hickson

    Alice Parmiter

    Adam Williams

    Emily Fox

Bring your opinions and your voice as these sessions will be different.

No presentations. No cameras recording what’s said. Phones in pockets and bags.

It’s your chance to ask questions, speak your mind and learn something new!

meet our Industry experts

  • Jack Orr-Ewing

    CEO - Duppy Share

    INSEAD MBA and experienced operational and commercial leader with a demonstrated history of working in the food & beverages industry. Skilled in Operations Management, Management, Marketing Strategy, and Business Process Improvement.

  • Laura willoughby mbe

    Co-founder - Club Soda

    Founder of the world’s largest mindful drinking movement, Club Soda, and the UK’s foremost expert in low and no alcoholic drinks. Club Soda runs the Low & No Tasting Room in Covent Garden.

  • Emile Ward

    Founder, Investor and Advisor

    An entrepreneur with over a decade of experience in business management, buying, e-commerce strategy, commercial partnerships and digital marketing in the beverage industry.

  • SHYAMAL LALLAH

    Freelance Sales Leader

    Senior drinks leader, instrumental in building global brands in the non-alcoholic category. Now acting as fractional sales leader for several brands in the alcoholic and non-alcoholic beverage space.

  • Helen Fisher

    Managing Director - Context Group

    Context supports companies across all sectors to think, talk, write about, and act on their environmental and social impacts. Helen heads up the Europe office and brings 20+ years of sustainability experience, alongside writing and performing music whenever she has the time.

  • Adam Williams

    Founder - Really Good Culture

    RGC is the home of The Breakthrough Score and Watch Humans Try It; where mission-driven brands build their businesses through retail expansion and D2C growth. His work over the past 5 years with thousands of mission-driven brands has led him to keep a unique insight into the world of modern retail; with RGC sitting neatly between brand, consumer and retailer.

  • James Hickson

    Head of Brand Hackers

    James is the Founder of a marketing agency that works with a bunch of different challenger brands. He started his career at Innocent, in the trade marketing team, before joining BrewDog, where he worked directly with Founder James Watt across marketing & bars strategy. He then setup his own craft beer retail chain, growing it to six stores at its peak.

  • Alice Parmiter

    Co-founder - Pimentae 

    Alice started her career in Marketing at L'Oreal, then ASOS and now owns all things brand & marketing for Pimentae who have built their loyal community through immersive experiences with storytelling at the heart of everything they do. 

     

  • Blake Gladman

    Strategy & Insight Director - KAM Insight

    Blake has 20 years of experience delivering market-leading customer and consumer insight. From running national research projects for Kantar to heading up Content & Innovation for Lumina, before joining KAM, as Partner & Company Director in 2018. Driving forward their expertise in delivering market-leading research and insight-led content for the UK hospitality market.

  • Lilac Watt

    Investment Associate - Venrex

    Lilac is a consumer investor at Venrex, an early-stage VC firm that backs creative founders to launch and build innovative businesses where consumer industries are impacted by technology.

  • Anthony Wilson

    Anthony Wilson

    Founder - Alkemista

    With a strong scientific background and a BSc in Food Science and Technology, Anthony spent more than 16 years creating world class brands with the Diageo Innovation R&D and Futures team. Founder of Alkemista – Liquid Innovation and now at the forefront of creating award winning alcoholic and non-alcoholic liquids across the world. Proven track record in scaling innovation and implementation into multi-national organisations.

  • Wynter Karo

    Co-founder - Pimentae

    From corporate jungle to co-founding the UK’s first tequila focused RTD brand; Wynter previously worked at IBM & Sky specialising in Commercial Propositions. Raising +£2M for Pimentae over 3.5 years, her role centres around executing Pimentae’s multi-channel growth strategy & streamlining supply chain to allow for growth beyond the UK & into the EU.

  • Tim Etherington Judge

    Tim Etherington-Judge

    Co-founder - Avallen Spirits and Avallen Solutions

    Tim has a lifelong passion for nature and over 30 years experience in the hospitality and drinks industry.

  • Camille Vidal

    Founder - La Maison Wellness

    Globally recognised bartender & drink expert who turned mindfulness, yoga and meditation teacher. Vidal brings her wealth of experience within the drinks industry, her passion and creativity with the idea of bringing mindfulness into the glass with her mindful cocktail recipes, inspiring you to drink well and live well like a healthy hedonist.

  • Eoin Keenan

    Eoin Keenan

    Founder & CEO - Goodrays

    Goodrays is the UK's fastest growing CBD brand. Eoin is a recognised public speaker and cannabis/CBD industry leader.

    After studying Drug Policy at Trinity College, Eoin spent 24 months studying the markets in California and Canada. He has spent the last decade launching Europe’s most influential cannabis and CBD businesses, helping build them from concept to market-leading brands.

  • Harriet Evans

    Sales Director - Penrhos Spirits

    Recently shortlisted for the Emerging Talent Award at the International Wine and Spirits Competition. Harriet is part of the founding team of Penrhos Spirits who champion wonky fruit. They are also the first gin to move from glass bottles to 100% recycled aluminium. Obsessed with all things gin, farming and the environment. 

  • BRAD CROMPTON

    Co-Founder - Session Spirit

    Session Spirit is the first official sessionable spirit on the market and the only mid-strength spirit to win accolades in the full-strength category. Brad is also the editor-in-chief of The Session magazine, the quarterly publication that celebrates independent and emerging brands and personalities within the alcohol industry.

  • LOUIS BEDWELL

    Business Unit Lead - Future Food Movement

    Louis has almost a decade of experience backing start-ups, working with some of the UK's largest companies to bring innovation to life. Now leading Future Food Movement, a £100bn food business community focussed on tackling health and climate.

  • Daniel Rowntree

    Founder – High and Dry

    After a 2 decade career building businesses in the alcohol industry including: Elastic (on-trade marketing agency), Craft Beer Rising, BrewLDN, Brewbroker, The Old Nun’s Head (Punch Pub) and Ardent Partners (Venture Fund) – Daniel is on a new mission to educate and inspire a generation of decision makers, innovators, investors, and businesses on the future of the dry economy and what comes next from functional and CBD to full spectrum cannabis and psychedelics.

  • Catherine Coward

    Co-founder - The Good Crowd

    Catherine is co-founder of Brand & Sustainability Agency, The Good Crowd, and a B Corp expert. She believes in the power of business to drive change for good, and supports brands to grow their positive impact on people and planet. Catherine has advised, inspired & supported 100+ food & drink SMEs on their B Corp journey. 

  • Nick Green

    Angel Investor

    Previously launched the Seed Fund at Active Partners. Former Operator at Weezy, Airly, MealPal, Deliveroo etc. First money into startups that have gone on to raise from funds including Eight Roads, Union Square Ventures, OMERS Ventures, Felix Capital, JamJar, Cherry Ventures etc.

  • Emily Fox

    Creative Director - JDO Brand & Design Agency

    With a knack for delivering transformative ideas, Emily has led bold projects for big names like Campari’s Appleton Rum, Winsor & Newton, and Illy. She brings a fresh, impactful approach to every challenge, creating work that truly connects with consumers and sparks action.

  • James Law photo

    James Law

    Founder - Evrythng

    James has worked for, founded and sold beer and spirits businesses both big and small over the last 12 years.

    His latest venture, Evrythng.cc is a consumer goods business (starting with alcohol but moving to chocolate, coffee and beyond) that uses the unstoppable force of capitalism so that it fights for us, not against us by redirecting 100% of profits to climate and environment projects. 

  • Delilah Saxena

    Business Development Associate -Juice

    Responsible for onboarding clients and providing them with the best, most founder friendly product possible. Prior to working at Juice, Delilah worked as a marketer for a number of different companies, ranging from a property search agency to a gaming app and music artists.

trade sponsors

  • JDO is an award-winning global design agency dedicated to bringing brands to life in distinct, unforgettable ways. We transform business challenges into creative springboards, expertly merging branding, packaging, and innovation to forge dynamic brand worlds that drive positive commercial results. For over 20 years, we've continuously exemplified the transformative power of creativity as the catalyst for brand experiences that stir emotions, push boundaries, and create belief.

  • Label Apeel Logo

    A world-class, independent printer of self-adhesive labels, crafting highly decorative, premium labels for brands across the UK>

  • Alkemista Logo

    21st century alchemy – utilising flavours, extracts, botanicals and other ingredients to create award winning liquid solutions that delight both consumers and customers

Thanks for your interest in applying for a ticket to the Trade Session at DRINK IT IN Festival at Peckham Levels on the 6th September.

We're expecting over forty independent drinks brands and a few carefully selected snack brands to showcase their products.

We'd love to see you there!

Tickets are free for the Trade Day, but please note…

APPLICATION VIA THIS FORM DOESN'T GUARANTEE ENTRY.

It's important that conversations between you and the brands are valuable and we need to ensure you're a decision maker or have influence over key decisions on listings, investments and importing/exporting. We’d also love to see you if you’re a journalist in the trade!

Please submit your application using the form below and we’ll get back to you within 7 days to confirm if you’ve been successful.

Cheers!

ApplyING for Trade Access.


TRADE APPLICATION

TraDE APPLICATION